Archetypes of Subconscious

Public-Art Object ARCHETYPES OF SUBCONSCIOUS

 IV International Festival of Public Art ARTBAT FEST 2013

Almaty, Kazakstan
Curator: Daria Pyrkina
Iron, Soldering, Enamel

In the daily stampede, we have to take in the information at lightning speed.
Increasing the rate of the world around us, we fall into a new symbolic system.
However, the characters, which are evident for our time, are fundamentally different from the old heraldic images.

New ‘icons of life’ are for example the branded letters of McDonald’s and Dolce and Gabbana;
a well-known comma of Nike; shades of a boy and a girl on the toilet door.
In addition, we are unaware that our brain continuously draws pictures in order
to organize information from the surrounding world

In my case, those are the graphic images linearly embedded in the cycle referring to a daily life routine.
An artist communicates with the viewer as well by visions made of his personal symbols.
This installation consists of nine iron sculptures made in a local smith workshop.
Those huge symbols are connected with each other by a round platform,
standing in the center of it the viewer becomes aware that instead of
simplifying communication all these symbols becoming to a barcode of daily life.